Like anyone who drove it, I was a big fan of the previous-generation Audi S7 sportback. The combination of the sleek, tapering body, hatchback practicality, and gutsy V8 made it irresistible, if y...Read More

CANADIAN RACER WILL PILOT VIRTUAL PLAID PORSCHE IN FINAL THREE ROUNDS OF IMSA iRACING PRO SERIES Racing driver Robert Wickens (CAN) will take the wheel of a virtual No. 9 Motul Pfaff Plaid Porsche...Read More

Motul is not just a sponsor sticker on the side of our Pfaff Motorsports #9 Porsche 911 GT3 R race car – they are an important technical partner in our racetrack efforts, and provide a compe...Read More

I can remember so clearly the way the Audi R8 rocked the automotive world when it was first introduced. Driving around Toronto in one of the first ones to land in the country, I felt like an insta...Read More

    There is a lot about the Taycan, Porsche’s first all-electric model, that will make a traditional Porsche fan nervous. The thought of a Porsche that doesn’t make flat-six music o...Read More

CANADIAN-BASED PORSCHE TEAM COMPLETES THREE-DAY PRESEASON SHAKEDOWN OF 911 GT3 R AT DAYTONA INTERNATIONAL SPEEDWAY Daytona Beach, FL, January 6, 2020 // Following the announcement of a new driver...Read More

What’s it really like to live with a new electric vehicle? Over the busy Christmas holiday, we got behind the wheel of a 2019 Audi e-tron to find out. Using the all-new Audi e-tron to run ou...Read More

TORONTO-BASED PORSCHE TEAM RUNS MOTUL LUBRICANTS IN RACE CAR, COMPLIMENTING SERVICE AND OVER-THE-COUNTER SALES AT PFAFF DEALERSHIPS Hot on the heels of its third-place finish in the overall IMSA...Read More

The middle of the winter – and the start of a snowstorm, no less – isn’t really the ideal time to be experiencing the new, two-seat, rear-wheel drive Z4 roadster from BMW. On the other hand,...Read More

By Jimmy Vervitas, National Brand Manager, Pfaff Reserve As I sit here in the showroom on a snowy December Wednesday, I’m looking over at our freshly landed 2020 McLaren 600LT Spider. What a bea...Read More