Pfaff Means Performance


At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by high-performance automobiles. We don’t just sell these cars; we deliver extraordinary high-performance experiences – in every showroom, on the road, and on the track. 

For over 50 years, motorsports has always been the ultimate manifestation of our competitive spirit. Whether you’re cheering on our drivers and race cars, learning how to drive your own vehicle on the track at one of our exclusive Pfaff track days, or going racing yourself, we’re there with you. 

In 2017, president and CEO Chris Pfaff was inducted into the Canadian Motorsport Hall of Fame for the pivotal role he played in the development of a long list of Canadian racing drivers.


As one of Canada’s premier premium-focused dealership groups, Pfaff has amazing access to the best our brands have to offer. Thanks to our volume, scale, and history with our brands, our customers get front-of-line access to the newest, most potent, and most desirable product.

But, Pfaff doesn’t just sell more specialty vehicles – we also have the knowledge and experience to support them and their owners, with globally-certified technicians, performance-oriented service advisors, and for the most passionate owners and drivers, even trackside support from our championship-winning Pfaff Motorsports racing team.


Push your high-performance car’s limits and your own at a Pfaff track day. Professionally-run, with instructors on hand, Pfaff track days are held at Canada's legendary home of motorsports, Canadian Tire Motorsport Park, and the state-of-the-art Area27 racetrack in B.C. – two of the most challenging circuits in North America.


Pfaff Motorsports’ success on the racetrack, winning multiple championships in different series over the last 50 years, directly benefits our customers. Technicians working on our race cars – and learning at the track during every event – also work on customer vehicles. Applying knowledge gained at the track helps us work with greater precision, speed, and efficiency – delivering a better experience for our customers.

2021: 12 Hours of Sebring winner

2020: Canadian Touring Car Championship TCR champions

2019: IMSA WeatherTech SportsCar Championship Sprint champion

2018: Pirelli World Challenge GT Sprint champions

2017: Porsche GT3 Cup Challenge Canada platinum class champions

2015: Porsche GT3 Cup Challenge Canada platinum and gold class champions