Pfaff today announced the acquisition of a Mercedes-Benz dealership in Kitchener-Waterloo, completing its portfolio of German premium brand offerings.

The dealership, to be known as Mercedes-Benz Kitchener-Waterloo, has deep roots in its community. The brand has been represented in the area for over 50 years. Victoria Star Motors was established in 1989, and under family ownership and operation since 1994, developed a stellar reputation for customer service.

“When I was getting my start in the automotive industry, I worked with the Mercedes-Benz brand from 1982 to 1985,” said Chris Pfaff, President and CEO of Pfaff Automotive Partners. “What I learned about premium products and a premium customer experience has stuck with me, and that’s just one reason I’m so excited to be involved with the brand once again.”

The Alkier family, who built a great business and reputation in the Kitchener-Waterloo area, are moving on, investing their time and effort in opening a new Mercedes-Benz dealership in Zug, Switzerland. We wish them all the best in their new venture, and we are committed to building on that solid foundation and maximizing the brand’s potential in Kitchener-Waterloo.

In addition to the core Mercedes-Benz passenger car models, Mercedes-Benz Kitchener-Waterloo is an AMG Performance Center, a Mercedes-Benz van center, and a Smart retailer. This means that Pfaff customers have more choice than ever for premium German vehicles; they can now choose from Audi, BMW, Mercedes-Benz, and Porsche for their driving needs. Our commercial clients now also have even better access to the world’s best and most versatile vans.

We are particularly excited about the addition of the AMG model lineup to our high-performance offering. Mercedes-Benz has invested massive resources and effort in developing AMG product over the last several years, culminating in the launch of the AMG GT, the first AMG-developed vehicle; more AMG-specific models, including a four-door coupe, are on their way. You can expect to see more AMG models at Pfaff track days!

Located at 125 Centennial Road in Kitchener, Mercedes-Benz Kitchener-Waterloo’s 41,000 sq.-ft facility is easily accessible from the Guelph, Cambridge, and Waterloo areas.

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