At Pfaff, we love racing. It’s part of our DNA – and not just at the level of competing in McLarens, Porsches, and Audis in high-profile race series. It’s also about the thrill of building a winning car, the intricacies of team dynamics, and the spirit of competition.

So this year, we cooked up a harebrained scheme. What if we gave ten of our Pfaff dealerships a frugal $10,000 budget to build the best race car they can? And what if we composed the teams of only amateur drivers?

When we first announced the competition in January, we expected only a handful of people to show interest. But in a matter of days, we had almost 200 employees across the Pfaff group, signed up and ready to compete. Many had never turned a wrench before, or driven on a track, but that was exactly the point of this whole challenge.

On September 23rd, 2017 – all ten contenders gathered for a full day of challenges at Canadian Tire Motorsport Park on the DDT track. Watch the video below for a full recap:

The rules

  • $10,000 Budget
  • $5,000 max for the car, and $5,000 on modifications

Teams were judged on their livery, team dynamic, and lunch (yes – an important part of motorsports!) and competed for points in autocross, timed lapping, and timed drag. The competition culminated in a 2-hour lapping challenge at the end of the day, where teams were scored on technical/driving ability and following instructor direction.


#25 Pfaff Audi: 2006 Audi A4

#01 Pfaff BMW: 2007 BMW 335i

#45 Pfaff Volkswagen: 2006 Jetta 2.0T

#944 Pfaff Porsche: 2001 Porsche 911 C4

#07 Hallmark Toyota: 2000 Toyota Celica

#3.14 H.J. Pfaff Audi: 2008 Audi A3

#69 Pfaff Tuning/McLaren Toronto: 2007 BMW 335i

#23 Pfaff Autoworks/Pfaff Leasing: 2000 Porsche 911 C4

#04 London City Mazda: 2004 Maxda RX8

#10 London City Chrysler: 2009 Dodge Caliber SRT4

Finalists (point-based)

1st place – #23 2000 Porsche 911 C4


2nd place – #01 2007 BMW 335i

3rd place – #25 2006 Audi A4