Porsche recently opened a new facility in Atlanta called One Porsche Drive – a combination of its corporate headquarters and an experience centre showcasing the best the brand has to offer, from a museum to a human performance centre, and of course, a test track, within spitting distance of the airport. Some lucky participants in a Pfaff travel program recently got to experience it, along with other Porsche bucket-list items.


Guests arrived on the first day in hot and sunny Atlanta, and had some free time to shop and experience the Buckhead region of Atlanta. Cocktails were served in a private courtyard at the Mandarin Oriental, before a beautiful dinner setting in a private room. The following morning, a breakfast was prepared for guests prior to boarding a private bus to the Porsche Experience Centre Atlanta.


Upon arrival and check-in at the PEC, guests had a coffee and a brief introduction to what they were going to expect for the day. They immediately hit the track in a variety of Porsches, including a 2017 Porsche 911 CS, C4S, Macan GTS, and Cayenne. Exercises included driving on a skid plate, wet skidpad, launch control, off-roading, low grip track driving, and lapping the full circuit. 


Lunch was served in the Centre’s 356 restaurant, followed by a tour of the property and on-site museum, a visit to the Porsche Classic restoration shop, and a stop at the gift store, before guests boarded a private coach bus and carried on to Birmingham, Alabama.

There, they checked into the Grand Bohemian Mountain Brooke resort – a beautiful, trendy resort, with bright colours, art and furniture. Cocktails and dinner were served at the Habitat feed and Social restaurant, with fantastic fish and BBQ steaks. 

Porsche Sport Driving School

The third day began with an early departure to Barber Motorsports Park for the Porsche Sport Driving School, where after breakfast and a brief driver introduction and meeting, the group was taken to the track and immediately set out in the cars for various experiences, including an exceptionally slick skidpad, slalom course, braking exercises, and launch control in a 911 Turbo S. On the track itself, vision and consistency were built before an in-depth track tutorial. The variety of cars driven was truly diverse, including the new 718, 911 Carrera S, 911 Turbo S, and 911 Carrera 4S.


A friendly team competition on the slalom course ended up with the Pfaff group finishing first and second overall out of six groups there for the day.

Later in the day, the group got a private tour of the Barber Motorsports Museum with a cocktail hour. The Museum is home to the largest private collection of Motorcycles and Lotus race cars in the world. Dinner at Bottega Italian restaurant in Birmingham was a great way to end an amazing trip, with everyone in the group all smiles.

Please visit for more exciting Pfaff travel experiences.