Pfaff Porsche, and the entire Pfaff Automotive group, has been involved with Hero Ride, an annual bike ride from the Kingbridge Centre to Blue Mountain and back, for five years now, and it is truly one of our favourite events. Hero Ride supports Bridgepoint Health and SickKids – two great causes that are close to our hearts, and for which Hero Ride raised raise over $450,000 this year – $200,000 over their $250,000 goal!


Pfaff and cycling really do go together – the ideals of high performance and personal achievement go hand in hand with the brands we represent. We also have a lot of cyclists in our customer base, and a number of our employees are cyclists too. As in past years, a team of riders from all of our Pfaff dealerships participated in what was another phenomenally successful event.


Olympic cyclist Emily Batty, Pfaff Porsche ambassador, also made a special appearance this year, thrilling the crowd, and showing off her “storm trooper” Porsche Macan S!