Aeroplan today announced it has entered into a national multi-year partnership with Toyota Canada Inc. In the coming months, this strategic alliance will enable Aeroplan Members to earn miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada.

“We’re excited to partner with Toyota Canada to bring members an innovative program in automotive with one of the most well-known brands in the world,” said Kevin O’Brien, Chief Business Development Officer at Aimia in Canada.  “This new partnership will further strengthen our program offering and also enable members to earn miles during the entire ownership experience with Toyota and Scion including test drives, purchase, vehicle servicing and upgrades.”

“We are always looking for ways to add value and reward our customers,” said Larry Hutchinson, Vice President, Toyota Canada Inc. “We’re proud to be a part of this new partnership with Aeroplan which does exactly that. It demonstrates how making the entire ownership experience ever better for Canadians is a key commitment for us.”

Sounds pretty cool to us! We’ll keep you updated as details come out when the program is launched.