This year, the Audi presence at Design Miami/Basel revolved around the new Audi Q7. The brand was once again the exclusive automotive partner of the show, and exhibited “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcased the largest model of the Audi SUV family.
The new Q7, which is offered with a quattro drive system as standard and is up to 325 kg lighter than in the previous model, was exhibited as a space full of possibilities. It now has smaller exterior dimensions, but inside it offers considerably more space for the driver and passengers.
“The great quattro” installation set the stage for this feeling of space in an artistic way. A sculptural scene surrounded the SUV with six monoliths, each over four meters in overall height on an exhibit area measuring 300 square meters. Walking on paths, visitors could explore this mountain landscape for themselves at various elevations.
Design Miami/Basel is one of the highlights on the international design show calendar, and it is the most significant forum for design lovers. Audi has had a presence as the sole automotive brand at the show since 2006. The brand’s passion for design has taken the form of various projects with international designers and architects such as Moritz Waldemeyer, Mirko Borsche, Bjarke Ingels and Clemens Weisshaar, Reed Kram and Konstantin Grcic.