2019

Pfaff Subaru, the first Pfaff dealership fully built around the company’s next-generation customer experience. Pfaff Subaru customers enjoy a comfortable, negotiation-free experie... Read More

2018

Pfaff Motorsports and driver Scott Hargrove finished their first year in the Pirelli World Challenge series by winning the GT Sprint class championship. The first time in series history a rookie team has won the championship's top... Read More

2018

Pfaff welcomes Mercedes-Benz to their portfolio of German brands with the acquisition of Victoria Star Motors – now known as Mercedes-Benz Kitchener-Waterloo.

2017

Pfaff expands its BMW footprint with the acquisition of Town+Country BMW, now known as BMW Markham, Ontario’s largest-volume BMW dealership, in Markham. Customers from around the GTA now have options in both the east and west fo... Read More

2016

Pfaff expands into motorcycles with the acquisition of the Harley-Davidson brand in Richmond Hill.

Assumed ownership of London City Chrysler, Dodge, Jeep, Ram.

Assumed ownership of Pfaff Mazda.

2015

Pfaff becomes the official Canadian partner for Singer Vehicle Design, the world’s premier restorer and customizer of air-cooled Porsche vehicles. Based in California, Singer re-makes a standard 964-generation Porsche into a car... Read More

2014

Pfaff also becomes the Canadian representative for Pagani, an Italian/German hypercar.

The McLaren brand expands with a new showroom and service facility in Vancouver.

Pfaff adds the BMW brand to its enthusi... Read More

2012

Pfaff expands west with a new Pfaff Leasing office in Vancouver. It adds the McLaren brand to its growing portfolio, securing its positioning at the top of the automotive market. McLaren Toronto opens.

2006

Pfaff opens a new Audi dealership in Vaughan on a new site adjacent to Vaughan Mills mall. A sister store to H.J. Pfaff Audi in Newmarket, it serves the fast-expanding Vaughan community.

2004

Pfaff Tuning opens, giving drivers of performance and luxury automobiles unprecedented abilities to further customize and personalize their vehicles.

2003

Pfaff Leasing is established. Pfaff customers now have the ability to lease any vehicle, of any age, from any brand – mainstream, luxury, exotic, collector, or vintage. Pfaff Leasing also offers services for commercial clients.

1999

Pfaff assumes control of Hallmark Toyota in Orangeville, expanding to its first non-European brand, giving its customers even greater options in trucks and mainstream vehicles.

1997

Pfaff Autoworks is established – a manufacture-certified repair facility that gives the group’s customers a trustworthy, approved way to repair their vehicles after a collision.

1972

Pfaff expands to include Audi, its third brand operating out of a single location on Yonge St. in Newmarket. Pfaff’s reputation for service draws customers from all over the greater Toronto area.

1966

Pfaff adds Porsche to its offerings. The dealership quickly gains a reputation among driving enthusiasts for its passion for performance and racing.

1964

Hans J. Pfaff, who worked at a Volkswagen dealership in Toronto, convinces Volkswagen to give him a franchise, and opens his first dealership in Newmarket, Ontario. The store quickly gains a reputation for excellent customer servi... Read More

Charitable Strategy

At Pfaff, we believe in taking care of the people in the communities we serve. With our initiative Beyond The Road, we are determined to create a lasting difference that our neighbours, our employees, and our customers can all be proud of. We've forged partnerships over the years, we've donated our time, money and energy to support local hospitals through initiatives like golf tournaments, galas, events and volunteering. Starting this year, Pfaff has entered into a new two-year partnership with four hospitals and healthcare centres in the Greater Toronto Area. At North York General Hospital alone, we're working together to raise $750,000 to replace all hospital beds from 2017-2020.

Charitable Strategy