Toyota Canada and Tim Hortons have 40 new Canadian-built 2011 Toyota Matrix vehicles up for grabs in this year’s Roll Up The Rim To Win® Contest

(TORONTO) – Start your morning commute with Canada’s favourite cup of coffee and you could find yourself the owner of one of Canada’s favourite cars, as Toyota Canada and Tim Hortons offer a chance at one of 40 Canadian-built 2011 Toyota Matrix vehicles as part of the 2011 Roll Up The Rim To Win® Contest. The contest started Feb 21st and closes May 22nd.

“We’re thrilled to partner with Tim Hortons for a sixth-straight year, and the milestone 25th anniversary of this iconic Canadian contest,” noted Stephen Beatty, Managing Director, Toyota Canada Inc. “It is entirely fitting that the Matrix was selected for the 25th anniversary of Roll Up The Rim to Win, as the Matrix is only built in Canada, and 2011 marks the 25th anniversary of the start of construction of the Toyota Motor Manufacturing Canada plant in Cambridge, Ontario.”

The 2011 Toyota Matrix continues to set the standard for the compact vehicle that’s big on versatility. New for 2011, all Matrix models now feature enhanced amenities like steering wheel mounted audio controls, plus the Toyota Star Safety System as standard. The Matrix delivers versatility, driving fun, remarkable efficiency and built-in-Canada quality – and cupholders that were originally designed to fit a large Tim Hortons coffee cup.

The 2011 Toyota Matrix will be featured on Roll Up The Rim To Win® cups, in television and radio advertising, on outdoor advertising such as billboards and transit shelters, and on in-store displays at participating Tim Hortons locations across Canada.