Porsche begins development of new model range

MISSISSAUGA – November 29, 2010 --- During its meeting today, the Supervisory Board of Porsche AG laid the foundations for continuous and successful growth of the company. The Supervisory Board instructed the Board of Management to drive forward the development of a new model series.

Under the working name “Cajun,” this efficient and sporty model will build upon the success of the Cayenne in the SUV sector.

Much like the new Cayenne, which clearly consolidated its market position as the most successful sporty SUV in the premium segment, the "Cajun" will feature typical Porsche characteristics such as light weight, ease of handling and agility.

As an attractive entry-level model, the "Cajun" will attract new and even younger customers to the Porsche brand along with the Boxster, the market leader in the segment of two-seater, mid-size sports cars.