Toyota takes top spot in three categories in Consumer Reports 2012 Car-Brand Perception Survey

Toyota continues to be an automotive leader according to consumers surveyed in this year’s Consumer Reports Car-Brand Perception Survey.

The Toyota brand took top spot in three key categories:

• Overall brand perception
• Environmentally Friendly/Green
• Quality

“Toyota takes pride in this recognition as third party accolades help our customers understand our leadership in the key areas of quality, safety and environment,” said Tony Wearing, Senior Managing Director, Toyota Canada Inc.

The survey was conducted in December; with over 1700 consumers asked which brands they felt exemplified the traits. Overall brand perception was calculated based on the number of times a manufacturer was mentioned as exemplary across all of the categories.