Filming the new Canadian VW Golf TV commercial
Volkswagen Canada recently ventured to Vancouver to film a new TV commercial for the Golf. As fans, followers and Volkswagen drivers, we wanted to take you behind the scenes to see first-hand what goes into making a commercial for the cars we know and love.
From the first print ads that ever ran in North America, Volkswagen’s advertising has always been different and special. That’s still true today: VW’s approach is still different from the other guys. They want to tell stories about drivers and cars that are relatable and also resonate with the audience. To VW, it’s not just about what goes into the car, it’s also about who’s in and who will be in our cars.
The new TV commercial, which hit the airwaves very recently tells the story of a young man who has just purchased the All-New 2015 Golf and is proudly showing it to his dad – a man who is clearly difficult to impress.
To get this message right and tell a convincing, memorable story, VW had to carefully select two actors who had the ability to convey the unique chemistry between a father and son. Through extensive casting in Montreal, Toronto and Vancouver, they found the ideal cast.
With our awesome cast ready to go and the award-winning Golf ready to hit the road, everything was in place to make a commercial that would communicate the tingling you get the first time you drive a Golf, the feeling of joy that goes through your whole body every time you push the accelerator down, the smile you get turning every corner. After all, it hasn’t won six major awards this year just for being cute. It drives, handles and accelerates like the award-winning car it is.
Volkswagen and its agency also had to make sure we could make it look as great as it feels. To do this, they used two different filming techniques:
In one, a platform trailer was used to tow the 2015 Golf. The camera was situated on the trailer, along with the director, director of photography, sound technician and a member of the Volkswagen marketing team. This technique is perfect for capturing dialogue and the actors’ performances.
The second technique was used to capture the car’s performance. A professional driver took the wheel of the 2015 Golf and was followed by a camera car called a Russian Arm. This gigantic crane held the camera, and could be controlled to move around the Golf like a bird. This technique gave incredible views of the compact car in action. If you thought the Golf looked nice parked, wait until you see the commercial!
We hope you’ll have as much fun watching this spot as we had filming it. Here are some photos from behind the scenes.